Modern business integration is an essential accelerator for organizations today that want to accelerate their growth, unlock new revenue streams, and improve the customer experience. It allows businesses to take advantage of existing technology, people, and processes to stay in front of their competitors.
Many companies combine legacy systems with on-premises and cloud software solutions. These disparate technologies do not automatically communicate with each other, which is why companies need to develop a robust integration strategy.
In the digital world, these business relationships are made much easier with modern integration enabling these systems and applications to communicate and seamlessly exchange vital data within and across lines of business. This is often referred to as B2B integration and can involve a number of advanced protocols – from AS2, SFTP, HTTPs, Web Services, and proprietary high-speed file transfer methods.
Common use cases include financial services, healthcare, and logistics. These industries all require robust security capabilities to connect multiple trading partners securely, with audit trail, governance, and robust security.
A horizontal integration is also a common example, whereby two or more businesses in the exact same industry combine forces to offer a greater range of goods or services. For example, a clothing company for women might integrate into a fashion brand that serves teens or young adults to introduce the company to new markets.
Modern integration methods allow these companies’ front-end software to be extracted and converted into a format that is compatible with the central organizational device of their partners. The data can then go to the target app for processing. This can help automate and streamline a process, improve business collaboration and decrease the chances of human errors and delays, all while ensuring speedy growth for the business.